Aaron Tan Dani, Chairman
AN ASSOCIATION FOR ALL IT ARCHITECTS (IASA)
Aaron Tan Dani is a thought-leader in Digital EA and he is also actively driving Digital EA adoption and currently he is the Chairman of EA-SIG, Singapore Computer Society, Chairman of Iasa Asia Pacific and Chief Architect of ATD Solution.
Aaron Tan Dani has a strong passion for the IT Architecture and IT Architecture related fields. He firmly believes that only with the proper practice of this IT discipline that maximum value can be realized by the business. With this keen passion and selfless contribution, he has been actively involved as the Founder and the Chairman of International Association of Software Architects (IASA) Asia Pacific since 2004 and was actively involved in setting up and leading IASA Chapters across the Asia Pacific countries. Aaron close connection with the industry leaders and government bodies in the respective APAC countries gives him the edge in the latest technology landscape.
Aaron is an Accredited Trainer for TOGAF 9.1 and ArchiMate 3.0 and he is also an IASA Accredited Trainer in the field of IT Architecture and is the Co-Author of the IASA IT Architecture Body of Knowledge (ITABoK). He was part of the core team to define the world’s first 256 IT Architect’s skill set in 2004 in the Seattle, WA, USA. Aaron is also the co-author of 2 popular training courses which are part of the IASA Official Curriculum i.e. 2-Days on Business Requirement Architecture and 3-days on Architecting Software with Object Oriented Analysis and Design. In addition, Aaron is also the Co-author of IASA IT Architect Certification training courses i.e. the 3-Days IT Architecture Bootcamp and the 5-Days IT Architecture Core that both courses lead to the global professional certifications for IT Architects. Since December 2009, Aaron has been actively delivering these courses in Malaysia, Singapore, Thailand, Hong Kong, Macau, Japan and Indonesia, with roadmap to deliver this program across the rest of the Asia Pacific region.
As an industry thought leader in the IT Architecture arena, Aaron is a frequent public speaker and he speaks with passion and charisma and has been consistently ranked in the top 10% in speaker ratings in most of the international IT events. He has been public speaking frequently since 2004 in Malaysia, Singapore, Thailand, Hong Kong, Vietnam, United Arab of Emirates, USA, Korea, Japan and Indonesia, presenting various IT & Business related topics across Asia Pacific region. His charismatic, passionate and entertaining presentation style has been well received. In April 2013, Aaron has been officially appointed as an expert in the Community of Practice Enterprise Architecture (COP EA) for Malaysian public sector by MAMPU (Malaysia Administrative Modernization & Management Planning Unit under Prime Minister Office to assist in the formation of National Enterprise Architecture Frameworks and Practices.
Edwin Sugianto, Chief Operating Officer
ASURANSI AXA INDONESIA, PT
With more than 18 years of successful experience across different industries, including HSBC, Commonwealth Bank, and Cigna Insurance, the vision of Edwin Sugianto is to accelerate business growth through reliable technology, operational excellence and customer-centric innovation. Today he is the Chief Operating Officer of AXA General Insurance in Indonesia, leading the company transformation in operations, IT, and digital.
Dr. Guntur S. Siboro, Country Head
Guntur led HOOQ, the first premium video-on-demand OTT services available across Asian region, to launch its service in Indonesia on April 2016. HOOQ is now considered the largest premium video-on-demand service in Indonesia; a promising digital business transformation driven by strategic partnership with Telkomsel, Telkom, Bolt, FirstMedia and Smarfren. Guntur himself is a true witness of transformation of a digital migrant, coming from traditional telco into pay tv industry and now into a OTT digital startup.
Guntur is also Senior Lecturer of International MM and PhD programs at Universitas Pelita Harapan and was previously CMO of Indosat (2007-2010) and CEO of Aora TV (2010-2015). Guntur has a PhD in Marketing from Universitas Indonesia (2015), MBA from Monash University, Australia (1991), Master of Engineering from Cornell University, USA (1987) and Bachelor of Science in Electrical Engineering from University of Southern California, USA (1986). Guntur was a Visiting Fellow at Center for Strategy and Change at Warwick University, UK (1995-96) and attended Harvard Business School Senior Executive Course (2007) and INSEAD Executive Course (2008). Guntur also was a recipient of Satya Lencana Pembangunan RI (2008).
Prashant Choudhary, Head of Sales SEA
In his current role, Prashant leads revenue for InMobi across SEA. He joined InMobi in 2010, as lead sales for India, based in India, before taking on revenue responsibilities for SEA markets.
Prashant brings to InMobi, and the region, deep knowledge of the digital media industry specializing in mobile advertising, having worked in India & SEA markets. In Indonesia Prashant was instrumental in building a reputation for InMobi that quickly delivered the market leadership position, which continues to this day. After taking on Indonesia in 2012 and transforming company’s go-to-market strategy for emerging markets in SEA he moved into a newly created role of head of sales for SEA.